Survey after survey by the Direct Marketing Association, The Association of National Advertisers, and USPS have shown that direct mail generates responses. 'People prefer personal' is a great principle for all inbound marketing contact. So, it really pays to make it part of your inbound marketing strategy. In this, direct mail plays a great role in boosting results. Inbound marketing is about choosing your ideal buyers and nurturing them to the point of purchase.

Keep buying (because the total experience you provide inspires trust and respect for your brand).Convert from 'explore and learn' to satisfied clients (because you have nurtured the relationship with focused, two-way communications).Explore and learn (because they love your unique solutions to their challenges).Stay engaged (because you have attracted and piqued their interest).Essentially, inbound is a focused, strategic process that encourages the people you contact to: Inbound differs from traditional, outbound marketing which targets as many potential buyers as possible. When you do inbound marketing right, your customers see you as their primary source for specific goods and services. Basically, inbound marketing is about attracting, converting, and keeping your preferred customers. It's sometimes also called 'magnetic marketing' because of its powerful effect. Inbound marketing is a way of attracting your ideal prospects, so they want to develop a strong relationship with your brand. The Influential Role Direct Mail Plays in Inbound Marketing

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